Driven Properties, Bay Square, Dubai


Elemento’s talented design team felt it crucial to reflect the structure and upscale services offered by Driven creating the perfect balance for the diverse team to work in. Focus was given to creating comfortable, modern glass meeting rooms for entertaining even the most disconcerting of clients, emanating a relaxed yet professional ambiance.
Sleek wooden flooring complimenting fresh neutral yet warm colours with an element of contrasting blues streamlined though out the office giving the space a refreshing energy enhancing vibe, keeping staff up beat and productive.

The Dreamer:
Driven Properties
The Thought:
To create a stylish and modern office space
The Design:
 Driven Properties Head Office, Business Bay
The Creation:
Interior design, fitout and furnishings

Nakheel, Warsan Village


As Dubai’s leading development company, Nakheel has created some spectacular landmarks, distinctive residential communities and unique retail destinations. These have all helped put Dubai firmly on the map as a visionary city of the future.

The Nakheel residences in Warsan Village are designed in a contemporary style and are constructed and finished to international standards, using the highest quality materials. The stunning three-bedroom townhouses feature family living areas and three good-sized bedrooms.

Featuring large terraces and extensive use of glass, these outstanding, modern family homes make the most of natural light and perfectly combine indoor and outdoor living, creating the ideal environment for relaxation and entertaining friends and family.

Elemento’s winning concept for the interior design project of the three-bedroom townhouse in Warsan Village allowed our designers to demonstrate their creative flare and ability to seemingly enlarge smaller spaces and bring them to life. The show home emphasizes modern day family living and in turn reflects a comfortable yet affordable lifestyle. Cleverly combining rich tasteful tones with luxurious wall coverings, fabrics and accessories, we transformed this blank canvas in to the perfect family oasis.

The Dreamer:
A local family living in Nakheel, Warsan Village
The Thought:
To create a comfortable, affordable family living space
The Design:
 Nakheel, Warsan Village
The Creation:
Interior design, fitout and furnishings

Mood Boards – what they are and how to create one

So what is a mood board?

A mood board is a type of collage consisting of images, text, and samples of objects in a composition. They may be physical or digital. It’s an extremely effective presentation tools.

Mood boards (sometimes called inspiration boards) are used in a variety of disciplines. You’ve no doubt seen them used for Interior Design, where fabric swatches and paint chip samples are grouped together on a poster to show a homeowner what type of atmosphere the new decor will create. In essence they are a compilation of inspirational elements used by designers to flesh out ideas at the beginning of a design project.

A mood board is extremely useful for establishing the aesthetic feel. It usually fits into the process somewhere after wireframes and before design mockups. Things that can be explored in the mood board include photography style, color palettes, typography, patterns, and the overall look and feel of the site.

Words fail miserably when trying to translate design. A picture is worth a thousand words, and mood boards are a great tool to create that picture for you.

The key to great design is captivating the spirit of the client and the essence of the space – Meeta Mehta


So how do you go about creating your mood board?

Here are a few things that you should keep in mind:

How to get those juices flowing and collecting material to create your mood board

1. Start gathering information and don’t confine yourself to online mediums
From magazines, papers and books to material, tiles and textures. The world is your inspiration and therefore any object or reference will help you to form your ideas and essentially your mood board. Yes, grab images from Google, we are not saying don’t, just don’t limit yourself.

2. Grab your camera (or yes, your phone) and head out…
Go to shopping centres, cultural centres, nature or a bustling city centre. Let that inner inspiration thrive and capture images that generate an emotion or convey what you want to represent.

Putting together your masterpiece


3. Selecting all that you have acquired
Keep in mind, you want to convey a mood, a feeling and a representation of your idea. Ideas flow and are connected by elements that relate to one another. It is therefore essential that the elements on your mood board correlate with one another and talk to each other to form a whole, a mood that represents your idea.

4. Get sticky
Yes, there are many online tools that allow you to create effective and visually appealing mood boards, we will even drop a few links here for you if you like. However the fun is in the personal creation, the cutting out, the gluing and the final product. This allows you to get directly involved in the process through one of the essential senses, touch. Cut your images into squares, triangles, whatever works, paste typography over images to further enhance the image. Place material next the images of furniture, make it your own, just remember, convey your idea through cohesive images.

Some online tools to create mood boards:

Go Mood Board

Keep a look out for our post next week Thursday (19th November) how to present your moodboard.

Polo Home


The villa has 7 bedrooms with direct and full view onto the Polo Field looking across to the Polo Club. This spacious villa features landscaping design by awards winning Australian design firm and show kitchen by Poggenpohl. Audio visual, motion sensor lighting and IPADs are installed by Platinum Vision in all rooms for smart home controls. This villa has 2 master suites and 3 bedrooms, spa-inspired bathrooms, and home automation systems. A fusion of contemporary living spaces walk out on to the garden and outside entertainment area.

The garden is fully landscaped with infinity pool, Jacuzzi, built-in BBQ and poolside shower. A huge decked area for poolside entertaining and sunken seating with fire pit. Finally a fully equipped gym that is open to the pool area.

The Dreamer:
Private Home Owner
The Thought:
Create a breath-taking home complete with elaborate home entertainment
The Design:
A fusion of contemporary living spaces walk out on to the garden and outside entertainment area.
The Creation:
Full design and build from shell & core property

10 Days of Designer Tips

DAY 10. Use area rugs to soften hardwood floors.

Throw rugs give warmth and can add great texture, color and personality to your living space. Hardwood floors are beautiful and easy to maintain but they lack the comfort that carpeted floors offer, especially in the cooler months. Area rugs can add fun and functionality to your living space. Use several of varying patterns and fabrics together to showcase your character. Or add several rugs of the same pattern and fabric, or different textures but the same color. The possibilities are endless. You can change your area rugs to reflect the seasons using warmer tones and fabrics for cooler months and lighter ones for the warmer days of the year. There are many lovely cotton, washable area rugs which are ideal for those homes with children. There really is no reason why a home with young children cannot also be a stylish one.

DAY 9. Paint or wallpaper your bookcases.

This instant pop of color will brighten and re-energize any room! It’s amazing how something so simple as a coat of colorful paint can instantly energize and transform your space. This built-in bookcase would be simple and ordinary without the bright blue interior. Perhaps the simplest and most inexpensive way to transform a boring space is to apply a coat of paint somewhere unexpected. Bookcases are an ideal place to start because you don’t need to paint a large area. Other fun places to add a pop of color include painting fireplace mantels, the insides of closets, hallways and ceilings.

DAY 8. Go green.

Add plants to your living space. Add them to every room, small or large, few or many. Plants are an inexpensive means to accessorizing your space and adding color and texture. Not only are plants beautiful but many can clean household air and balance humidity. They can absorb pollutants and remove harmful gases from the air. No home should be without these wonderful greens!

DAY 7. Add a hanging pot holder to your kitchen.

Kitchens are meant to be warm and inviting. We spend much of our time in them whether it be for preparing meals, serving meals or entertaining. A hanging pot rack is useful elegance. Kitchens are meant to feel as though they are in constant use and a hanging pot rack certainly makes one feel this way. In addition to looking so wonderful, (there are many sizes and styles available) additional cupboard space below is now freed up to store other items. Seldom has anyone complained of having too much storage.

DAY 6. Use what you already have to decorate.

We all have items in our possession, probably packed up in boxes somewhere and haven’t given them a second glance. Your home needs some accessories. Instead of running to the store, take a good look at what you already have. Trays, wooden, acrylic, metal or silver can be placed on top of luggage racks, tea carts, trunks, bedside tables and coffee tables for extra texture and dimension. Arrange candles on them, frames or pile books on top of them. Plates can be hung to create wonderful wall art. Art from children’s books can be framed and hung in nurseries, children’s rooms or their bathrooms. You will be amazed at what you can do with what you already have!

DAY 5. Wicker baskets

Wicker baskets are an economical and elegant way to add storage to any room. Baskets can be used to store and display books, architectural and decor magazines, toys, towels and blankets to name a few. Place a couple of small wicker baskets on the counter-tops in your kitchen to beautifully display and store your fruit and vegetables.

DAY 4. Slip into something a little more comfortable

Slip covers often get a bad rap but they are truly wonderful things. They can serve as a means of changing your furniture’s look to reflect the seasons. These easily removed coverings allow you to have a sophisticated look without constantly worrying about people dirtying or spilling on your furniture. Slip covers are ideal for rooms used frequently by children. Above the white slip-covered couches gives the air of a casual, comfortable, easy yet sophisticated elegance.

DAY 3. Mix it up. Mix up patterns and textures. Mix up old and new, expensive and inexpensive.

There’s nothing wrong with placing family heirlooms alongside your modern couch. All good interior decorators will tell you that the most important aspect to decorating your home is that it reflects who you are, your personality and your style. The antique Chippendale desk that was your grandfather’s tells a story. It tells the story of your past. The modern couch you fell in love with and simply had to purchase also tells a story, your present story, and there is no reason why the present and past can’t co-exist beautifully together. The same can be said for art. Now you might not want to place a painting by Salvador Dali on the same wall next to a Monet, but there’s no reason why they can’t be in the same room together. With fabrics whether it be furniture, rugs or pillows, varied colors and patterns can bring warmth and texture into your living space.

DAY 2. Use decorative mirrors to add instant light to your living space.

As seen above, mirrors can also be used to make a small space feel larger. For larger rooms, or any room with a more limited amount of natural light, mirrors placed directly across from the windows, will add instant light. Decorative mirrors can also be used in lieu of art to fill empty wall space. Large or small, mirrors add light and dimension to your living space.

DAY 1. Paint smaller rooms in softer, lighter colors to help make the room feel larger.

This living room is a great example of how to maximize a small living space. A room of this size has the tendency to seem cramped, but the large windows, light colored walls and ample use of mirrors not only reflect the natural light pouring in from the doors and the windows but the use of mirrors also gives the optical illusion of space, making the room seem larger than it actually is. Conversely, darker colors will make a room feel smaller. Even with the abundance of natural light and the strategic placement of the mirrors, this room in a darker shade would have a more boxed-in feel to it.

Trends from around the world


“We are quite sentimental about the past. In many contemporary homes you will see owners dreaming about the faded grandeur of old estates, dachas and bourgeoisie apartments of the Belle Epoque. Vintag finds are properly mixed with art, fabrics and expensive antique objects”
Aleksev Dorozhkin, Editor in Chief, ELLE.


This Art-Deco inspired trend involves lavish materials such as brass, gold and velvet. “Essential ingredients are: statement pieces such as daybeds or cocktail chairs (in gemstone colors, folding screens and dressing tables.” Chritine Burg, Deputy Editor in chief, Elle decoration Germany.


Traditional decor elements combined with "young design [such] as ceramics and new textiles" constitute this design trend in Spain. — Marta Rioperez, Editor in Chief, ELLE Decor Spain


This trend is inspired by the Japanese love of nature. "Unfortunately, it's true that nowadays, most urban residences, especially in Tokyo, are very small and don't have their own gardens. Consumers want to adopt some kind of 'green' such as flowers, succulents, foliage plants and dry flowers into their home." — Shigenori Hamaguchi, Editor in Chief, ELLE Decor Japan


"Statement lighting — think glittering table lamps and bold ceiling fixtures — has always been a key component of great design, but the emphasis these days is on items that look as good off as they do on. Art Deco-style sunburst chandeliers are all the rage, as well a geometric wire styles." — Jessica Cumberbatch Anderson, Site Director, &


"For me, the ultimate luxury is time, peace and opportunity to make sustainable and compassionate decisions. In my home, New Luxury means the sexiest sustainable solutions, and a mix of provocative colors, tempting textures and alluring finishes." — Bielle Ross, Editor in Chief, ELLE Decoration South Africa


With increasing gentrification, Mexicans try to preserve the past by adding vintage pieces to their remodeled spaces. "More and more, they want to stay away from the norm and give their spaces a personal touch...everything in the same space has its own raison d'être." — Michelle Griffing, Editor In Chief, ELLE Decoration Mexico


Due to industrialization, the importance of crafting in India has declined—but designers are making a conscious effort to revive it. "The strength of inspiration which derives from global art, cultural motifs and specialized techniques can be applied to all manner of colors, textiles and decoration – from accents, decors, wall treatments, rugs, cushions, throws, towels and bed linens." — Sonia Dutt, Style & Trends Director, ELLE Decor India


Italians are contrasting the use of materials like metal with homey craftsmanship. "Wood, leather and spectacular stones are combined with the light of metal and silk, for furnishings that are beautiful to look at but also to touch." — Livia Peraldo Matton, Editor in Chief, ELLE Decor Italia


An element of traditional Cycladic architecture, covering walls with a cement-like mixture is the hottest trend in Greece right now. "It’s ideal for renovations because it can be applied as a thin layer over the already existing surface. [It makes] any space or room look like a sculpture." —Flora Tzimaka, Editor in Chief, ELLE Decoration Greece

Elemento up for the 2015 Middle East Interior Design and Architecture Awards


The design world is aflame this week. Index, the region’s number one interior design exhibition has begun. The exhibition is taking place from 18 – 21 May 2015, Halls 1 – 8, Dubai World Trade Centre, UAE.

With more than 800 companies from over 50 countries, showcasing thousands of products, Elemento has been featured as experts within the Index Style Guides 2015. Learn more about our featured designers and how they are helping to shape the design world here (page 28).


Closer to home, the Elemento team are proud to be attending the 2015 Middle East Interior Design and Architecture Awards (MEIDAA) on 18 May. Our project, Sofra Restaurant Shangri-La, has been picked as one of the shortlisted finalists within the “Hospitality Refurbishment” category.

Sofra in the Shangri-La hotel offers all day dinning with a full buffet of international dinning in an Arabic setting. Elemento stepped in and created custom built mashrabiya to accentuate the Arabic feel to the restaurant. This was done to offer both aesthetic as well as practicality to the dining room offering both tables both additional privacy and noise reduction as well as interesting focal points around the room. The center seating was custom designed and offers an interesting dining area as well as creating a strong visual element which is carried through from the main lobby. The use of a deep red imparts a feeling of luxury and further serves to create an ambiance of comfort and intimacy.

The 2015 Middle East Interior Design & Architecture Awards (MEIDAA) and Product Design Awards will take place Monday, 18th May at N’Dulge Nightclub, Atlantis The Palm

Signature Riviera Mediterranean Villa


Detailed discussion of space planning highlighted specific requirements to meet the differing needs of their two sons and a design that utilized the panoramic views over The Palm to design a home that made the best possible use of their unique environment. Ultimately the clients’ required a design that was vibrant, full of flair with all the qualities of a five star hotel.

The entrance expanse incorporates two stunning mashrabiya panels, fitted with LED lighting to create a dramatic evening effect, with a leather encased column erected either side; this eye-catching arrangement is repeated in key areas throughout the house. The lower floor consists of three zones, two of them being the TV Room and, adjacent to it, the formal Living Room. These split-level areas are connected by two open steps running the full width of the rooms and designed to incorporate shelving for books and a ramp. Both spaces are decorated in complimentary styles, colours and textiles to create a flow between the two, but also creating one area for watching TV and the other for reading and conversation.

The third zone is the Kitchen/Dining Room space. High spec kitchen appliances are complimented by beautiful white and chocolate brown Poggenpohl kitchen units and central island. An additional feature was the installation of bi-folding doors leading to the outside space, creating an impressive entertainment area.

The extended Master Suite incorporates an eclectic mix of Onyx marble, glass and wood, while the centre of the room houses innovative, custom-built standing wardrobes with doors inlaid with mother of pearl.

A complete renovation of a Signature Riviera Mediterranean Villa on the Palm Jumeriah, Dubai. The clients had a clear concept of the outcomes they wished to achieve – a calm environment with neutral tones acting as a backdrop for accented details utilizing their favourite colours. It was of paramount importance that the interior architecture created living areas that flowed one to another and were infused with light.